Ford Holiday River Parade and Lighting Ceremony
- When: Friday, November 28, 2025, 6:00 pm - 9:00 pm
- Location: 849 E Commerce St., San Antonio, TX 78205
- Cost: Tickets are $15 and up
Santa and Mrs. Claus are back with more glitter, glee, and toys to carry on the wonderful tradition of bringing joy to the holidays!
The Annual Ford Holiday River Parade is a cherished San Antonio tradition that brings joy and festivity to the San Antonio River Walk. This year’s theme is Merry Movie Magic, so be ready to see floats dedicated to the holiday season's most iconic films.
Join us for our annual spectacle featuring 27 beautifully illuminated floats, 5 entertainment floats, and 200,000 holiday lights that brighten the River Walk from sundown to sunrise through January 11, 2026.
Held the day after Thanksgiving, the parade and river lighting ceremony begin at the Tobin Center, with a live broadcast at 7:05 PM from the Arneson River Theatre. Don’t miss this magical event that’s sure to be a highlight of your holiday season!
NOTE: Ages 2+ require a ticket.
- Website: www.thesanantonioriverwalk.com
- Contact Phone: (210) 227-4262
- Contact Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
- Category: Shows/Movies/Concerts
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